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Who We Are


Live Strategies Group is a public engagement agency that helps clients bond their brands to customers and constituents through experiential and live event marketing and production, cause-based initiatives, business development and partnership activation.

Principals, Jason Badell & Mike Deaver, collectively have 35 years of sport, entertainment and political experience to help you produce the most return on your organization's investment from government relations, public relations, sponsorship, community and public engagement initiatives.

Our collective experience includes brand strategy, sponsorship development and marketing management. The following organizations provides a sampling of current and past organizations in our portfolio:

*Nomi Health

*Country Fan Fest


*Utah Office of Tourism

*Utah Sports Commission
*Zions Landing

*Utah Warriors

*Intermountain Volleyball Association
*Brigham Young University

*Days of '47

*United Concerts

*Governor's Office of Special Initiatives

*Salt Lake Bees Baseball

*Visit Salt Lake


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